User advocacy vs brand advertisement?

In a little entrepreneurial side project we recently launched a new type of social networking site here at Atmosphere. It’s a site where friends tell each other what products they have experience with and what they love and don’t love about them. Call it online product advice or social shopping, we call it a trust network for product advice between friends. And – because it’s about passionate users/fans – we gave it the name groopi.es


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Dominik Von Jan

by Dominik Von Jan
Director, Strategic Planning

Facebook’s Incredible Expanding Platform

Facebook is adding yet another service to their ever-growing platform.  And to think that in the last six years since I started my Facebook account, little did I imagine that this social media network would gain such momentum and popularity, especially among the marketing/advertising industry.

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Nayeli Valentinez

by Nayeli Valentinez
Sr. Account Executive

Taim Mobile – Location Based Lunch Feed

Taim Mobile Lunch Truck

It's not just a great lunch truck, it's a lunch truck with an amazing Twitter feed.

I don’t usually go to lunch trucks… in fact, I can’t really remember the last time I bought lunch at a truck before the Taim Mobile showed up on 51st Street.  Fortunately for me, I live near the Taim Falafel & Smoothie Bar, which I stumbled upon on a hidden little street in the West Village last year.  Taim means ‘tasty’ in Hebrew and from all the reviews online it looks like anyone who tries Taim agrees it is very tasty.

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Mary Anne Powers

by Mary Anne Powers
Executive Director, Production