Facebook is adding yet another service to their ever-growing platform. And to think that in the last six years since I started my Facebook account, little did I imagine that this social media network would gain such momentum and popularity, especially among the marketing/advertising industry.
Yesterday, Facebook seemed to be the “cool way” to stay in touch with college friends and the widely used method to share weekend shenanigans that the typical American college youth engaged in during their free time. But then something happened. Facebook started dispersing into our daily routines and has now become, for some of us, our “daily news.” My theory behind this massive popularity is that as college students graduated, Facebook also graduated college and entered the professional world. It didn’t take very long for “real adults” and even well known brands to catch on and also start creating profiles and even fan pages.
Today, Facebook is everywhere. And recently, Facebook and Warner Bros. formed a partnership, which aims to offset the decline of DVD sales faced by Warner Bros. Though the price to watch a movie via Facebook is higher when compared to services offered by Netflix and Redbox, there is somewhat of a competitive edge. Warner Bros. is exclusively offering “The Dark Night” and “Inception” virtually on-demand via Facebook for $3. This marketing proposition has definitely raised some eyebrows (I am sure) at Netflix and also Amazon.com, which recently entered the on-demand movie-watching arena too.
Gone are the days in which only one marketer could offer a unique selling proposition and/or service. The digital age is continuously shifting marketing tactics and strategies for marketers, especially when consumers hold the consumption power at the click of a few buttons 24-7. Although I have not tried the Facebook on-demand movie-watching service yet, I am curious to try it. Hopefully, my anticipation is fulfilled.