As devices evolve and expand, the complexity of designing and building targeted, user friendly, socially enabled experiences will grow. We’ve only just begun to address enormous challenges of data interoperability and privacy, interface standards and usability, as we look to build brand value for our clients.
But while tablets have added size and with it greater flexibility of usage to the mobile marketplace still adjusting to the entrance of smartphones, does their rapid adoption also represent the beginning of a wave of new touchscreen-enabled devices? Will we finally get the web-enabled refrigerator? More likely the success of tablets and the rapid development of custom applications delays or even negates the allure of connected appliances. Why bother building (or paying for) multiple connected devices when the one you carry around with you daily can predict what you need to buy at the grocery this week or that your prescription is due for refilling.
Delivering great digital marketing and solutions just became infinitely more complex and interesting thanks to the embrace of non-keyboard-and-mouse computing, but I don’t expect our designers will have to worry about what else consumers would like to interact with while shaving for some time.