The tablet affect

As devices evolve and expand, the complexity of designing and building targeted, user friendly, socially enabled experiences will grow.  We’ve only just begun to address enormous challenges of data interoperability and privacy, interface standards and usability, as we look to build brand value for our clients.

But while tablets have added size and with it greater flexibility of usage to the mobile marketplace still adjusting to the entrance of smartphones, does their rapid adoption also represent the beginning of a wave of new touchscreen-enabled devices?   Will we finally get the web-enabled refrigerator?  More likely the success of tablets and the rapid development of custom applications delays or even negates the allure of connected appliances.  Why bother building (or paying for) multiple connected devices when the one you carry around with you daily can predict what you need to buy at the grocery this week or that your prescription is due for refilling.

Delivering great digital marketing and solutions just became infinitely more complex and interesting thanks to the embrace of non-keyboard-and-mouse computing, but I don’t expect our designers will have to worry about what else consumers would like to interact with while shaving for some time.

 

 

 

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User advocacy vs brand advertisement?

In a little entrepreneurial side project we recently launched a new type of social networking site here at Atmosphere. It’s a site where friends tell each other what products they have experience with and what they love and don’t love about them. Call it online product advice or social shopping, we call it a trust network for product advice between friends. And – because it’s about passionate users/fans – we gave it the name groopi.es


Don’t track me, bro!

The 2002 film Minority Report presents a future in which law enforcement is empowered to arrest and imprison citizens based on the say-so of psychics. But to judge from the real world, true dystopia is not living in a world where you can be jailed for not-yet-committed crimes; it’s walking through a mall and receiving personalized offers from marketers.

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Facebook’s Incredible Expanding Platform

Facebook is adding yet another service to their ever-growing platform.  And to think that in the last six years since I started my Facebook account, little did I imagine that this social media network would gain such momentum and popularity, especially among the marketing/advertising industry.

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Welcome to the real

We live in an age of network effects and disruptive technologies. Cases in point: the music industry, magazine publishing, publishing, advertising, television… Transactional processes, ephemeral moments, audio, video, text all are now cheaply reproducible, impossible to keep under lock and key, and changing (slowly) our view of what, naively perhaps, we thought of as “the way things are done.”

We’re on the cusp of a further transformative set of tools and technologies, and like the early internet some of us are already living in the future disrupted world: cheap, fast reproduction of THINGS.

This kid’s ready for that world:


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